Anil Kumble launched a book couple of days back. It is titled Wide Angle: Candid Moments From My Playing Days with a foreword written by none other than little master, Sachin Tendulkar. The book is a compilation of his photographs spanning his career of 2 decades. Nice. Interesting. I may not have bought it for […]
Tag: retail
BookCurry.com making a curry of my order!
Though I had followed the book release of Stay Hungry, Stay Foolish on Rashmi Bansal’s blog, I did not get a opportunity to buy one. Last Thursday, I read a couple of chapters from a copy I lent from a colleague in the cab. The same night, I ordered the book from BookCurry.com. Why BookCurry? […]
Organised retail, yet I need to fight for my Re 1!
Why do retailers price products at Rs 99, Rs 109, Rs 199 etc? It is a marketing practice referred to as “Psychological pricing“. Debatable theories can be built on this practice. Personally to me, it doesn’t make a difference. A rupee difference will not change my mind either to buy or not to buy. My […]